The goal of this pilot project is to empower and capacitate 50 entrepreneurs from Copacabana, Ipanema and Leblon beaches. The entrepreneurs are vendors who work at the beach tents selling products or renting beach chairs. These entrepreneurs took
English, environmental education and entrepreneurship courses. By taking these courses they will be better prepared to host tourists, making the environment even more pleasant at the carioca beaches. In addition, the project also aims to analyze and give advices on effective waste management, specially on green coconut waste management.
The beach+ project is the result of a partnership between Instituto-E, Fundação Banco do Brasil, Ascolpra and SEBRAE.