crowdfunding together for rio doce

the project



The body is the earth that sustains us.

Uatu is what Krenak calls Doce River.  It means Great Father, Great River.

Ererré is a greeting used by the tribe, which means something like “LONG LIVE!” in Portuguese.


Natural tragedies reverberate in individuals and families over generations. In health, in finance, in the way of life, in culture. Determined to give an effective response in the creation of solutions for one of the biggest socio-environmental tragedies in Brazil’s history, the disruption of the dam that contaminated Doce River in Mariana (MG), Instituto Welight, Osklen and Instituto-E, have joined the crowdfunding campaign ‘UATU ERERRÉ‘. The goal is to raise funds for the recovery of the natural resources of Krenak Indigenous Land and the culture of these people absolutely affected by the tragedy of Mariana in November 2015. With the money collected, cisterns will be built and springs reforested.

There is no minimum value for this social investment. Each participant of the initiative will have their name in the acknowledgement area of Instituto Welight´s website.  Each R$ 180.00 invested will entitle to an exclusive T-shirt signed by Osklen. Made in natural cotton and printed with the map of the rivers of Brazil, the shirt is an exclusive gift for those who participate in the campaign and will not be for sale in stores – only on the website – “When I was in Mariana visiting the regions affected by the accident, the perception of desolation of the communities around it was a remarkable experience. Where the lack of perspective of a source of income or even of subsistence touched me in a way beyond the environmental destruction itself. Yes, there is an urgency to collaborate first and foremost with the people who live there”, says Oskar Metsavaht, founder of Osklen, and president of Instituto-E.

The idea of ​​the campaign came during a trip of Instituto Welight´s team to Krenak village. “We realized at the time that something needed to be done right away. It was a year after Doce River tragedy, and very little had been done. We could not wait any longer. The river is ours, the forest is ours and we need to act to change that reality”, says Ian Lazoski, president of Instituto Welight.

Campaign ambassador, actress Dira Paes states: “From the damming of this toxic sludge to the event of tragedy, there is a path that passes through us all, and therefore I also feel responsible for the consequences that this disaster has brought. Uatu Ererré project is a love project. Of deep love for Brazil and for its culture. The Indians are the great preservers of nature, they are the ones who maintain our forest, the ones who warn about deforestation. The least we can do through the Uatu Ererré project is to restore a preservation environment in Krenak village, in addition to supporting human beings who have no clean water to drink. The Krenak certainly have given so much more to us”.

Watch the video:

Divided into eight phases, the project has a total cost of R$ 433,000. Whenever the value required to carry out one of the phases proposed in the project is captured, the action foreseen in this phase is initiated immediately, even if the campaign has not yet reached the total, in order to speed up the project. The budget is open and the investors of good and the general public can follow the progress of the project, step by step.

How the resources will be applied:

  • Study for environmental assessment and technical report – R$ 25,000.00
  • Environmental Education Project – R$ 25,000.00
  • Enclosure of the springs – R$ 15,000.00
  • Enrichment of the already enclosed areas – R$ 120,000.00
  • Creation of agroforestry – R$ 83,000.00
  • Well drilling with water grid and pumping assembly – R$ 65.000,00
  • Construction of large weir (including survey and sounding) – R$ 100,000.00.
    TOTAL: R$433,000.00


About Krenak: The Krenak Indians are one of the riverside populations most affected by Doce River tragedy. Today, they have no water to drink, are unable to swim, teach children to swim, fish and perform rituals at the waterfront.  It is possible to change the course of this tragedy by reforesting the springs, planting 75,000 trees, building a well and a large weir.

About Osklen: Since its creation in 1989, the brand has always focused on social and environmental projects, in the promotion and development of new practices, both in innovative design as well as with clothing and accessories collections of information and awareness nature, that seek sustainable development. In order to produce pieces with the least possible environmental and social impact, Osklen uses materials such as organic cotton (e-cotton) or replaces virgin polyester with yarns obtained by the recycling of pet bottles, which are collected from the poor communities through sustainable projects. The brand also idealized and developed new materials in various regions of Brazil, such as the use of Pirarucu leather in accessories, improving the income of the riverside populations of the Amazon forest, organic and artisanal silk in low-income communities in the interior of Paraná, among others. Osklen is considered one of the pioneers in the world in the concept of Sustainable Development in Fashion, being recognized by the Ethical Fashion Institute of UN.

About Instituto-E: ( The institute is an OSCIP – Civil Society Organization of Public Interest – which believes that sharing information is the first step in promoting sustainable human development. Instituto-E aims to fulfill its mission by creating and managing a network that enhances synergies between different initiatives and agents of society. The Institute emerged from the e-brigade, a movement of environmental activism that transforms concepts into attitudes. Its work focuses on the areas that make up the ideas of the six “Es”: earth, environment, energy, education, empowerment and economics.

About Instituto Welight –  Instituto Welight ( was created in January 2016 in an initiative to give vent to the activist spirit of the co-founders’ startup social Welight ( In less than a year the Institute already counts important actions as:
– with the support of Brazilian music artists, more than 100,000 liters of water were taken to Governador Valadares, soon after the tragedy of Mariana;

– construction of a potable water well in a community of 150 families in Inhapi-Alagoas, which has been suffering from drought for decades;

– construction of the water distribution system for two Huni Kuin indigenous villages, located in Acre, where lack of access to water has already killed adults and children.


Other campaign partners: Circo Voador, PayPal, Hamilton de Hollanda and Baile do Almeidinha.

  • earth
  • environment
  • energy
  • education
  • empowerment
  • economics

Press Information:

PALAVRA +55 21 3204-3124 Roberta Profice – [email protected] Joanna Saldanha – [email protected]