Instituto-E promoted an event to celebrate the Osklen agreement with Sustainable Amazon Foundation (Fundação Amazonas Sustentável – FAS) in which a PET fabric t-shirt was launched and 7% of its incomes were donated to FAS. Osklen Praia store, located in Ipanema, had its frontage redecorated for the occasion and also an exhibition was opened up showing works made by artists, designers, photographers, environmentalists and socio environmental institutions.
The exhibition was kept opened to the public throughout the Rio+ 20 conference and there was a special selling of the t-shirt collection with patterns designed for the concept of the A21Osklen collection. The collection design was based on the 21 Agenda. An exposition of e-fabrics at the store was opened for the public along with the art exhibition.